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PPC specialist

As a PPC specialist, you will define performance / direct response marketing tactics supporting overall HoppyGo marketing strategy and drive their implementation with a focus on achieving positive ROAS. You will also execute optimisation and AB testing related tasks leading to user acquisition and user activation via paid channels. You will also support the team by providing data analyses and improving reporting and analytics infrastructure. This is also an interesting chance to have a strong and direct impact on substantial business growth as HoppyGo plans to enter new markets in other European countries. The position reports directly to CMO.

Role and responsibilities

  • Drive and own user acquisition tasks on a variety of paid channels (Google Ads, Facebook and Instagram Ads, etc.)
  • Drive and own user activation tasks on and paid channels (retargeting)
  • Monitor, analyse and report on main KPIs for performance marketing (LTV, CAC, CPA, etc.)
  • Maintain and improve reporting and analytics infrastructure (data exports and tracking set up)
  • Be responsible for performance marketing budget and budget allocation by channels and countries
  • Collaborate with CMO, the rest of the marketing and BizDev team, IT development team and external contractors on implementation of marketing strategy

Skills and requirements

  • 3+ years of experience in performance marketing
  • Google Ads, Facebook Ads - expert
  • Google Analytics, Google Tag Manager, MS Excel – advanced
  • Mixpanel, Firebase - basics
  • Strong analytical skills and the ability to use them in drawing conclusions and suggesting improvements
  • Ability to learn quickly and work independently
  • English – B2
  • Experience with following tools is a major advantage: MS Power BI, Google Data Studio, Mailchimp, Hotjar, Asana, Outbrain

Benefits

  • Discounts on HoppyGo car rentals
  • Electric kick scooters available for you to use
  • English course every week
  • Support your development through further education
  • Home office and flexible time
  • Pets (warmly) welcome
  • Office in the heart of Holešovice
  • Fair compensation
  • HoppyGo is growing and so can your career
  • Work closely with subject matter experts
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HoppyGo s.r.o., Jankovcova 1603/47a, Holešovice, 170 00 Praha 7, IČ 066 28 664, registered in the Register of Companies of the City court of Prague, section C, entry 285761, HoppyGo Poland Sp. z o.o., al. Jana Pawła II 27, 00-867 Warszawa, NIP 5272920970, KRS 0000818732, COPYRIGHT Ⓒ; HoppyGo s.r.o